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Is Apple’s business model as good as it gets? Probably.
Even the logo has changed - several times.As Microsoft reports lousy sales figure this quarter and Apple is in other side of the spectrum in very positive territory, it made me stop and think. I also...
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‘Flat-out cool’ marketing is also Steve Jobs’s legacy
Time Magazine, January 2002 When something or someone fundamentally changes the way that people interact with technology, it’s a culture shift. Whether you are a big user or not, Apple has likely had...
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Is Your Brand Ready for Timeline?
Timeline concept by Skinny Just when we thought we could exhale, it’s time once again for another seismic shift in Facebook marketing. Timeline, the social network’s redesigned profile page, was...
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The future of your brand is on multiple screens.
What kinds of innovative marketing do you have on the small screen?If you’re a subscriber to this blog you probably know by now that I get lots of ideas that I write about here from the NY Times. What...
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Is your brand smartphone ready?
Ready or not, this is your customer on the web. Photo by LGEPRTechnology moves ahead whether you want it to or not. Often that’s something you can appreciate on a personal level, like when you use GPS...
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What marketers think about Facebook.
A month ago, AdAge did a survey of 701 marketing and media execs about their views regarding Facebook. Perhaps the most interesting result is that almost half said that ROI from other social networks...
View ArticleThe best marketing for corporations never feels ‘corporate’.
Way back in the pre-Internet era, Apple ran a now-infamous commercial called ’1984′. It ran just once, on the SuperBowl that year. But from all of the buzz the spot created you would have thought it...
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The branding trifecta: why Apple always wins.
As iPhone 6 pre-orders are currently breaking all prior iPhone sales records, Samsung commercials are bemoaning the fact that ‘we had big phones first’. Demand for new iPhones is so high that many...
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Once just computer hardware, now another marketing company.
You can now add Dell – the former computer company – to the growing list of brands now offering digital marketing services. According to CMO Karen Quintos, the services will be called ‘digital...
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